The Process

We have a unique four stage process to engineer a successful brand equity strategy.


Step 1: Raison d’etre
Why Are You?

We immerse ourselves in your world. We investigate, we dig deep to find your story.

Step 2: Identity
Who are you?

We craft a brand personality and create the imagery inline with your brand positioning strategy.

Step 3: Meaning
How do you tell your story?

We construct a powerful brand story, using intrigue, authenticity and a strategic message. 

Step 4: Relationship
How do I feel about you?

We evoke an emotional and psychological response towards your brand creating:

  • Behavioural loyalty 
  • Attitudinal attachment 
  • Community
  • Active engagement